There have never been as many prospects or as much rivalry in the ecommerce market. Reduced return on advertising investment forces firms to focus on customer lifetime value and brand loyalty. The seismic shifts in the retail industry in 2020 are here to stay. And now...
The advancement of technology is redefining boundaries and reshaping how the world conducts business. Today, we've grown accustomed to everything being available online and instantly accessible. Amazon, the pioneer of lightning-fast delivery, makes it possible to...
What the Future of Retail will look like and how to benefit from it
The tension between Russia and Ukraine has reached an all-time high following Putin’s decision to support the separatist faction in Ukraine in February 2022. Apart from the disastrous humanitarian crisis and suffering, the global economy is witnessing disruptions in...
Human-to-human marketing or H2H marketing is a new technique introduced in the marketing world. It is a marketing model that revolves around a shift in focus from customer-centeredness to human-centeredness in business by focusing on the problems of humans and their needs rather than only the customer base.
The Nazis had extraordinary marketing techniques at their disposal. They used these to spread their message across the country and the globe. One of the essential aspects of the Nazis’ success was their continuous search for new communication channels.
They knew how to unite people under their flag and how businesses use the same methodology to persuade people to buy their services. They were ahead of their time in the art of persuasion, and the strategies that they employed were later recognized worldwide.
Was there a Nazi Brand? Were Nazis engaged in any marketing activity? Find out how the nazis played their cards to win the elections in 1933 and create such big popular support. Find out more
No business was unaffected by the COVID-19 outbreak – and the consequences are still being calculated. Consumers changed their habits and companies followed them. A lot changed and some changes are here to stay.
COVID19 created the perfect opportunity to leverage the customer’s loyalty. Are you going to take this opportunity?