Digital Marketing
Capitalism has made the Internet accessible to more than 4.4 Billion active users, or 57% of the world population. The global retail e-commerce sales are expected to grow to 4.88 trillion U.S. dollars in 2021 from 2.3 billion U.S. dollars in 2017, that’s a 111.72% increase in just 4 years (Daily Wireless). The measures imposed by the governments to face COVID19 accelerated the adoption of digital means to conduct business, so you can expect that the real numbers for 2021 to be much higher.
If a Marketer has no knowledge of Digital, he/she has no place in the market.
The World Marketing Forum has your back. Here we cover the most essential Digital Points such as Webdesign, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media, all of them part of the Marketers Digital World
The Marketer Digital World
Web Design
The Corporate Website is the most important tool in Digital Strategy. In Web Design, we will cover the best tolls, technics, services and methods to get the most out of your website.
SEO
Search Engine Optimization focus on building your website following the best practices of Search Engines such as Google, Yahoo, Bing and Duckduckgo.
SEM
Search Engine Marketing is all about using the advertising options of Search Engines such as PPC, Adwords, Products and others, the difference from SEO is that it’s paid.
Social Media
The Objective of every Company and Marketer is to be present where their audience is. Social Media has widespread adoption and grows YoY.
Web Design
Website: Where it all Starts.
Having a website is the 1st step into the Digital world. Your Website is your Property, and you have full and unlimited control over what is going to display to the visitors, how and also take very good conclusions on your consumer behaviour, with Analytics Tools. What products they look for more, what are their doubts and concerns, sales patterns and many more.
Neglecting a Website is discarding not only Branding, Sales Potential and Internationalization but also the unique Business Intelligence. Data doesn’t lie, and no employee opinion, questionnaire or any other method will give you better insights.
In this Section, we cover Web Design from the basics; Hosting, CMS like WordPress, Drupal, Joomla and others, HTML, CSS, Javascript, and Design, E-commerce, and Web Design best practices.
Web Design: A Beginner’s Guide
Web Design is one of the most demanded skills in the Market. The World Marketing Forum developed a Beginner Guide about Webdesign to give you a boost.
Search Engine Optimization (SEO)
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SEO: Because more Views = More Money
SEO is about optimizing your website both technically, using Web Design and Copywrite Techniques, Content Marketing, Keyword Targeting, Backlinks, understanding user intent, User Experience (UX) and User Interaction (UI).
Following guidelines and good practices and retrieving value to the users of your website will slowly make your website rank higher. Ranking higher normally translates into more visitors visiting your website and being exposed to your Marketing Funnel, increasing the likelihood of having more customers.
A website without visitors is the same as a store without customers, there’s no purpose.
The Best part is that there’s no Capital Investment Required, so there’s no excuses to not take invest into SEO.
Understanding SEO: How to Top Rank on Google
Understand SEO and how to Top Rank on Google and other Search Engines. The WMF as developed a very complete guide that gives you all the tolls you need to climb to the top.
Search Engine Marketing (SEM)
SEM: Because you can have a Guaranteed ROI
Search Engines Marketing is focused on using the advertising suit available on search engines to catch the attention of the users when they’re looking for something that your company might sell.
Google is the most used Search Engine in the World with 83% Market Share (2020, Netmarketshare) and its Advertising tolls the most complete. In SEM you mostly use Adwords but google also developed Products and My Business. You know exactly how many money you will be spending per click, conversion and also how much money you’re making when the user completes an objective.
SEM can give you the possibility of guaranteed ROI opposing to other traditional advertising techniques such as Display Ads.
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Social Media
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Social Media: Be where your Customer Is.
Today there are so many different social media platforms that even if we wanted we wouldn’t have time to be present at all of them. The same happens to the users. Individuals if they’re into Social Media they normally focus on 1 or 2 of them, their favourites.
Facebook leads the chart with 2603 Million Active Users (2020 Statista) Facebook is a Mass Market Social Media, like other networks such as Minds, some other platforms are themed. Linkedin is a Business Network, Pinterest is more focused on featuring themed images that portrait mundane situations and are easy to find, and Think Spot is focussed on a free intellectual discussion.
Obviously, different networks are attractive to different types of individuals and therefore you can expect different users on each platform.
It is important for a Marketer to know where the audience is not only in order to communicate with them but also to drive sales, provide customer service and create a good Brand Aura.
Social Commerce – Opportunities & Challenges
by Jonathan Smith | Social Media, Trends
The Rise of Social Media gave birth to Social Commerce. The Practice of conducting trade on Social Media. Consumers love it, businesses are starting to explore it. What are the Opportunities and Challenges? Find it here.
Linkedin for Brand Promotion
by Laura Ballou | Social Media
Linkedin is the best B2B Socia Media. Using Linkedin for Brand Promotion. Leverage the power of Linkedin Showcase Pages, Linkedin Stories and Linkedin Live.
Instagram for Brand Promotion
by Laura Ballou | Social Media
Instagram is the 3rd most active social network. Here you can learn how to use Instagram for Brand Promotion, increasing Instagram sales, engagement and fans.