Capitalism has made the Internet accessible to more than 4.4 Billion active users, or 57% of the world population. The global retail e-commerce sales are expected to grow to 4.88 trillion U.S. dollars in 2021 from 2.3 billion U.S. dollars in 2017, that’s a 111.72% increase in just 4 years (Daily Wireless). The measures imposed by the governments to face COVID19 accelerated the adoption of digital means to conduct business, so you can expect that the real numbers for 2021 to be much higher.
If a Marketer has no knowledge of Digital, he/she has no place in the market.
The World Marketing Forum has your back. Here we cover the most essential Digital Points such as Webdesign, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media, all of them part of the Marketers Digital World
The Marketer Digital World
The Corporate Website is the most important tool in Digital Strategy. In Web Design, we will cover the best tolls, technics, services and methods to get the most out of your website.
Website: Where it all Starts.
Having a website is the 1st step into the Digital world. Your Website is your Property, and you have full and unlimited control over what is going to display to the visitors, how and also take very good conclusions on your consumer behaviour, with Analytics Tools. What products they look for more, what are their doubts and concerns, sales patterns and many more.
Neglecting a Website is discarding not only Branding, Sales Potential and Internationalization but also the unique Business Intelligence. Data doesn’t lie, and no employee opinion, questionnaire or any other method will give you better insights.
Search Engine Optimization (SEO)
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SEO: Because more Views = More Money
SEO is about optimizing your website both technically, using Web Design and Copywrite Techniques, Content Marketing, Keyword Targeting, Backlinks, understanding user intent, User Experience (UX) and User Interaction (UI).
Following guidelines and good practices and retrieving value to the users of your website will slowly make your website rank higher. Ranking higher normally translates into more visitors visiting your website and being exposed to your Marketing Funnel, increasing the likelihood of having more customers.
A website without visitors is the same as a store without customers, there’s no purpose.
The Best part is that there’s no Capital Investment Required, so there’s no excuses to not take invest into SEO.
Search Engine Marketing (SEM)
SEM: Because you can have a Guaranteed ROI
Search Engines Marketing is focused on using the advertising suit available on search engines to catch the attention of the users when they’re looking for something that your company might sell.
Google is the most used Search Engine in the World with 83% Market Share (2020, Netmarketshare) and its Advertising tolls the most complete. In SEM you mostly use Adwords but google also developed Products and My Business. You know exactly how many money you will be spending per click, conversion and also how much money you’re making when the user completes an objective.
SEM can give you the possibility of guaranteed ROI opposing to other traditional advertising techniques such as Display Ads.
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