Ethics Code

The World Marketing Forum (WMF) Ethics Code was inspired by the American Marketing Association Code of Conduct. The WMF is not related to the American Marketing Association or any other entity in any way.


Ethics are fundamental to the sustainable development of society. The WMF believes that is of the utmost importance to include a section regarding ethics on our website.

The WMF commits itself to promote the highest standard of ethical norms and values to our readers. Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. Values represent the collective conception of what communities find desirable, important and morally proper. Values also serve as the criteria for evaluating our own personal actions and the actions of others.

A Free Society is only maintained when its members are driven by high moral grounds.

As marketers, we recognize that we not only serve our organizations but also act as stewards of society in creating, facilitating and executing the transactions that are part of the greater economy. In this role, marketers are expected to embrace the highest professional ethical norms and the ethical values implied by our responsibility toward multiple stakeholders (e.g., customers, employees, investors, peers, channel members, regulators and the host community)

Code of Ethics

Honesty – The WMF will strive to be truthful in all situations and at all times. Offer products of value that do what we claim in our communications. Stand behind our products if they fail to deliver their claimed benefits. Honour our explicit commitments and promises.

Integrity – The WMF is an independent digital publisher with its own editorial board. All the content, companies, products and services we promote and publish were assessed in an independent manner by our team and are aligned with the conscious of the editorial board.

Responsibility – We accept the consequences of our marketing decisions and strategies. We acknowledge our social obligations to stakeholders, as we commit to always provide content that’s technically and economically beneficial.

Fairness – We reject manipulations and sales tactics that harm customer trust. We condemn any public policy that harms market welfare, regulating the free market. This includes price-fixing, subsidies, bailouts, tax reliefs, excessive regulations, bureaucracy, etc.

Privacy – Privacy is the pillar of freedom. Everyone has the right to own and distribute their personal information the way they find it convenient. the WMF seeks to protect the private information of customers, employees and partners.

Respect – We acknowledge and defend the basic human dignity of every person. We value individual differences and avoid stereotyping customers or depicting demographic groups (e.g., gender, race, sexual orientation) in a negative or dehumanizing way. Listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis. Make every effort to understand and respectfully treat buyers, suppliers, intermediaries and distributors from all cultures. We acknowledge the contributions of others, such as consultants, employees and coworkers, to marketing endeavours. Treat everyone, including our competitors, as we would wish to be treated.

Transparency – We will strive to communicate clearly with all constituencies and accept constructive criticism from our readers, subscribers and other stakeholders.

Citizenship – The Marketing Philosophy doesn’t solely concern business aspects, it’s the application of a life philosophy that’s applied to trade. As Marketers, we have the obligation to promote these values to our local community. The WMF advocates for the preservation and value of life, freedom, and property as of being of the utmost importance for the prosperity of mankind.

We expect WMF members to be courageous and proactive in leading and/or aiding their organizations in the fulfilment of the highest standard of ethics and moral values.