Linkedin the Best B2B Social Media.
With registered over 660 Million Professional, LinkedIn becomes one of the top platforms for developing a trusted network.
Networking plays a large role in the success of business, people buy from people, and having an easy way to meet and contact potential business partners plays a determinant role in the success of a venture. Linkedin comes to make it all easier.
In the beginning, Linkedin was just considered as a place for job seekers and employers, but do you know how valuable this platform is for marketing? It is instrumental in spreading awareness about your brand and establishing credibility.
Today we will walk you through the importance of LinkedIn as a marketing platform to start without any further delay along with some most important areas you should not miss.
The World Marketing Forum prepared a series of social media articles so that you leverage their power and better promote your brand.
Table of Content:
- Why care about Linkedin Marketing?
- Plan your Linkedin Goals.
- Create a Company Page in Linkedin.
- Promote your Brand in Linkedin.
- Closing Statement.
Exposure through Linkedin Marketing.
The best part about LinkedIn is the top-level executives that are associated with it. You can connect, learn, and grow along your way. For your business to reach a peak, connections matter a lot.
Everything that you expect from your LinkedIn marketing strategy will be achieved here, including increased organic traffic generation, lead generation, etc. Also, you are establishing a name for yourself as well as your business.
If you are looking forward to a platform that is worth your time, then Linkedin is the right place. Over time, it is one of the most used marketing platforms for top business owners.
Out of all different platforms, LinkedIn has proved to be the best for Business To Business or B2B interactions. To achieve all the goals that you associate with the strategy, your LinkedIn business page must be optimized. Consistent content can ensure it tops Google Search Results.
If you want to know more about How to Top Rank on Google, the World Marketing Forum wrote a article about it.
What’s your Target Audience?
Creating content depends upon the people who will be interacting with it. If you go for generalized content, you might come across an audience that has nothing to do with your business. There are various parameters to shortlist the people you want to target. This could include geographic location, interests, etc. Be clear about who you are targeting from the start.
This decision is much easier if you analyze your current audience and their behaviour. Marketing Analytics Software such as Google Analytics plays a functional role here and will help you dive deep into your audience preferences.
Your entire marketing strategy should revolve around the audience you target.
Creating your Company Page in Linkedin.
Your company page on LinkedIn is like your physical business card, it will help people understand what your company is all about, but with much more information, and available to the whole world 24/7. Every important detail regarding your company that you believe your audience will be interested in needs to be mentioned.
Focus on the first impression by uploading your company logo, Don’t avoid adding a profile picture due to the number of visitors you might lose because of not having one at the same time that makes your company seem unprofessional and not to be taken seriously.
Creating a Compelling Section About Us.
The next important area of focus is the “About Us” section. This section must answer all the queries that visitors could have about your company. Step in the shoes of your audience while writing it to ensure you do not miss out on essential details.
While writing this page, make sure you use relevant keywords. Do not be too formal and write it as if you are conversing with your audience. Give significant emphasis on the goals your company strives to achieve.
More Emphasis on Values and Goals.
People buy from people, companies are just a group of people aligned and working together towards one goal.
Focus on your promoting your values, what you stand for and WHY your company exists, what are the problems that you’re addressing and wish to address, what’s the company ambition, and remember, be specific.
Provide Easy Access to the Website.
Provide all relevant information on your company page since that will increase your visitors. The most crucial area is your website’s URL so that people could reach out to you. Information regarding your headquarter should also be mentioned. The scale of operation is another area you should mention. Complete company pages always attract visitors.
Your company page should not only provide basic facts about your company but also lead to immediate action. The more time you put in creating it, the better leads you generate and more efficiently promote your brand. Do not view at as a basic company page instead use it as a lead generation page. In the end, that is where your primary focus should be.
Are Showcase Pages different from Company Page?
If you are wondering whether or not it is different from the company page then yes it is.
Your company page is a broad lawn that has multiple purposes and is posting for a wide audience. On the other hand, showcase pages are more limited to a certain group of people.
Linkedin Showcase pages are affiliates to your main company page, giving you the opportunity to closely target specific audiences more efficiently.
Get Started in Linkedin Showcase Pages.
The maximum limit of Linkedin showcase pages is 10, thereby meaning you cannot create more than that. You can link a showcase page to only one company page. If you are wondering both of them are the same then no, each and everything that happens on your showcase page is measured separately. It has to do anything with the measurement on your company page. This implies that followers of both pages are different and grow independently.
Another critical area of focus is naming these showcase pages. What name will receive maximum engagement? Let’s go through some essential points regarding this;
- The name that you choose must be unique and must define your company.
- The name must contain relevant keywords that are searched by your audience.
Create a list of potential names and choose the best one possible for your showcase pages. Keep in mind that just like your company page, you need to fill in information for your showcase pages as well as if they were company pages.
Linkedin has created a showcase guide to give you more understanding of this feature and to take the most out of it.
Promote your Brand in Linkedin.
The first step to use LinkedIn for brand promotion is to create your page, the second is to start using the page and all its possibilities. A great way of promoting your brand is using its staff to share the contents that you publish on Linkedin. Remember, People buy from people.
Invite Connections to Follow your Page.
The first of every month, Linkedin Gives 100 invites to the page admins. This allows you to invite other Linkedin Members to get the awareness of your company page and if they identify with the industry or content posted to become followers and more easily get access to the content displayed.
It’s completely free and it’s non-stackable, so all the admins of a Linkedin Page need to share this 100 monthly follow invites.
Always Post Valuable Content.
The fastest and best way to grow the followers and engagement is to post quality content consistently and company updates regularly.
Publishing at least once per week is recommended by LinkedIn. By posting regularly, it not just appears on your company page but also on your follower’s news feed, here the quality content is at most important.
Ask yourself would you read something which doesn’t add value?
Quality content increases engagement and the number of shares, which is one of the best and free forms of brand promotion.
Always Publish it on LinkedIn publishing platform instead of publishing on some other website and sharing it to LinkedIn. as Linkedin own algorithm privileges content without outbound links.
Pro Tip: On Linkedin write a brief excerpt in a way that captivates the reader interest and then redirect him to your website.
Notify your Employees.
Every time you make a company post, Linkedin gives you an option to notify your company employees, by doing so, it’s more likely that they will share your postings without having to directly approach them on it.
Advanced Search – Linkedin’s Best Feature
The best part about LinkedIn is that you need not sit and wait for your audience to find you as you can find them.
Yes, you can search the exact people you are looking forward to connecting with using the advanced search. It will help you filter people by location, industry, etc. Always remember that LinkedIn is about making connections, you can make up to 30.000 of them.
Quality over Quality, never forget about this motto and success will surely head your way.
LinkedIn is one of the best platforms you can use to establish a name for yourself and for brand promotion. It is the best platform for B2B and to describe your company and products or services that you offer to a broad audience. Through all these years, Linkedin promotion strategy has benefitted all sort of businesses in every geography.