Marketing Books

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries.

José Duarte Santos (Instituto Superior Politécnico Gaya, Portugal) and Óscar Lima Silva (Instituto Superior Politécnico Gaya, Portugal)

Release Date: August, 2019 | Copyright: © 2020| Pages: 267 | Publisher: IGI Global


Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Branding Strategies
  • Cloud Computing
  • Consumer Behavior
  • Digital Tourism
  • E-Tourism
  • Influencer Marketing
  • Service Quality
  • Social Media
  • Virtual Reality
  • Wearable Technologies

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